Are you a proven sales leader who knows how to grow an equipment business, build strong dealer networks and turn strategy into results?
Capital I Industries is looking for a Director, Sales & Business Development, North America to lead our next phase of growth, with a mandate to increase annual revenue from approximately $8 million to $15 million while protecting margins and building sustainable customer relationships.
Capital I manufactures road maintenance equipment serving municipalities, contractors and industrial customers across North America.
As a member of the leadership team, you'll have the opportunity to shape our sales strategy, expand our market presence and play a hands-on role in driving business growth. We're looking for someone who brings deep industry knowledge, strong commercial instincts and a demonstrated ability to deliver results.
What You'll Do:
Drive Revenue Growth & Sales Strategy
- Develop and execute a strategic sales plan to grow annual revenue from $8M to $15M, with clear milestones and measurable results.
- Identify new opportunities across products, territories, customer segments and distribution channels.
- Establish sales targets, forecasts and budgets while maintaining a disciplined pipeline and protecting profitability.
Build & Expand Dealer Networks
- Strengthen existing dealer relationships and identify opportunities to expand distribution across North America.
- Recruit, develop and support dealers to increase market penetration and equipment sales.
- Provide dealers with the product knowledge, tools and support needed to succeed.
Lead Business Development
- Personally develop key customer relationships, pursue major opportunities and lead commercial negotiations.
- Build credibility with municipalities, contractors, equipment dealers and other industry partners.
- Represent Capital I at trade shows, industry events and customer demonstrations.
- Partner with leadership to develop competitive pricing and dealer programs that support profitable growth.
Lead & Collaborate
- Coach and support the sales team to achieve revenue targets and strengthen sales performance.
- Work closely with operations, finance and product development to align customer needs, sales commitments and business capabilities.
- Translate market insights into practical strategies that support long-term growth.
What You Bring:
- Significant sales leadership experience in road maintenance equipment, heavy equipment, attachments or a closely related industry is required.
- Proven success growing revenue in an equipment or manufacturing business, with measurable results and clear personal contribution.
- Demonstrated experience developing, managing and expanding dealer or distributor networks.
- Strong industry knowledge, including equipment applications, competitive products and customer purchasing decisions.
- Experience developing and executing sales strategies, forecasts and budgets.
- Strong commercial judgment, negotiation skills and an understanding of pricing and profitability.
- Experience selling to municipalities, contractors or equipment dealers; familiarity with public procurement is an asset.
- A hands-on, relationship-driven leadership style with the ability to balance strategic planning and direct sales execution.
- Willingness to travel regularly across North America.
Why Join Capital I?
This is an opportunity to take ownership of an ambitious growth mandate, influence the direction of an established equipment manufacturer and make a measurable impact on the business.
If you're an experienced equipment sales leader who enjoys building markets, developing dealer relationships and delivering results, we'd love to connect.
